Privacy policy
PRIVACY POLICY
Valerie Mason
Last updated: April 2025
At Valerie Mason, we take your privacy seriously. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our website, or otherwise communicate with us (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
PERSONAL INFORMATION WE COLLECT
When we refer to "personal information," we mean information that identifies or can reasonably be linked to you as an individual. This does not include anonymized or de-identified data.
Depending on how you interact with us, we may collect the following:
Contact details — including your name, email address, phone number, billing address, and shipping address.
Financial information — including payment card details, transaction information, and payment confirmation. Note: we do not store full card numbers. Payment processing is handled securely by our payment provider.
Account information — including your username, password, security questions, and account preferences.
Transaction information — including items you view, add to cart, purchase, return, or exchange, and your order history.
Communications — including messages you send us, such as customer support inquiries or feedback.
Device and usage information — including your IP address, browser type, device identifiers, and how you interact with our website (pages visited, clicks, session duration).
HOW WE COLLECT YOUR INFORMATION
We collect personal information in the following ways:
Directly from you — when you create an account, place an order, contact us, or otherwise provide information through our website.
Automatically — through cookies and similar tracking technologies when you browse our website. This includes information about your device, browser, and browsing behavior.
From service providers — such as payment processors, shipping carriers, and analytics tools that help us operate the Services.
From third-party partners — such as advertising platforms and social media networks, in accordance with their own privacy policies.
For more information on how we use cookies, please refer to our cookie settings available on our website.
HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
To fulfill your orders — processing payments, arranging shipping, handling returns and exchanges, and sending you order-related notifications.
To manage your account — creating and maintaining your account, remembering your preferences, and providing a personalized shopping experience.
To communicate with you — responding to your inquiries, providing customer support, and keeping you informed about your orders.
For marketing and advertising — sending promotional emails, displaying targeted advertisements, and recommending products based on your browsing and purchase history. You can opt out of marketing communications at any time.
For security and fraud prevention — verifying your identity, protecting against fraudulent or unauthorized activity, and ensuring a safe shopping environment.
To comply with legal obligations — responding to lawful requests from authorities, enforcing our Terms of Service, and protecting our legal rights.
To improve our Services — analyzing how customers use our website and using that insight to improve the experience.
HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information with third parties only in the following circumstances:
Service providers — such as payment processors, fulfillment centers, shipping carriers (FedEx, USPS), email platforms, and analytics providers, who process data on our behalf and are bound by confidentiality obligations.
Marketing and advertising partners — to deliver targeted advertising based on your interactions with our website. You may opt out of this at any time via our cookie settings or the opt-out link in any marketing email.
Shopify — as our e-commerce platform provider, Shopify processes certain data on our behalf to enable the Services. For more information on how Shopify handles your data, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy.
Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred to the relevant third party, subject to equivalent privacy protections.
Legal requirements — where required by law, court order, or government authority, or to protect the rights, safety, or property of Valerie Mason, our customers, or others.
RELATIONSHIP WITH SHOPIFY
Valerie Mason's website is hosted and powered by Shopify. As a result, Shopify collects and processes certain personal information about your use of our Services in order to operate and improve the platform. This data may be shared with Shopify's partners and may be stored in countries other than where you reside.
In these circumstances, Shopify acts as an independent data controller and is responsible for responding to privacy requests related to their processing. To learn more or exercise your rights regarding Shopify's use of your data, visit: https://privacy.shopify.com/en.
THIRD-PARTY LINKS
Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit before providing personal information.
CHILDREN'S PRIVACY
Our Services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us at support@valerie-mason.com and we will delete it promptly.
As of the date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age.
SECURITY AND DATA RETENTION
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have the following rights regarding your personal information:
Right to Access — request a copy of the personal information we hold about you.
Right to Correction — request that we correct inaccurate or incomplete information.
Right to Deletion — request that we delete your personal information, subject to certain legal exceptions.
Right to Portability — receive your data in a structured, machine-readable format and request its transfer to another party.
Right to Opt Out of Targeted Advertising — opt out of the use of your data for targeted advertising purposes. You can exercise this right via our cookie settings or by contacting us directly.
Right to Restrict Processing — in certain circumstances, request that we limit how we use your data.
Right to Withdraw Consent — where we rely on your consent to process your data, you may withdraw it at any time without affecting prior processing.
Managing Marketing Preferences — you may unsubscribe from promotional emails at any time by clicking the unsubscribe link in any email we send. You may still receive transactional emails related to your orders.
Global Privacy Control — if you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat this as an opt-out request for the relevant device and browser. To learn more, visit https://globalprivacycontrol.org.
To exercise any of the above rights, please contact us at support@valerie-mason.com. We may need to verify your identity before processing your request. We will respond in a timely manner in accordance with applicable law and will not discriminate against you for exercising your rights.
If you are located in the European Economic Area or the United Kingdom, you also have the right to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available at https://edpb.europa.eu.
INTERNATIONAL DATA TRANSFERS
Valerie Mason operates globally, and your personal information may be transferred to, stored in, and processed in countries outside your country of residence, including the United States and Hong Kong.
Where we transfer personal information from the European Economic Area or the United Kingdom, we rely on recognized legal mechanisms such as the European Commission's Standard Contractual Clauses or equivalent safeguards, unless the destination country has been recognized as providing an adequate level of protection.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and notify you as required by applicable law. We encourage you to review this page periodically.
CONTACT
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about how we handle your personal information, please contact us at:
Our company information is posted below:
Trade Name: Valerie Mason
Contact Email: support@valerie-mason.com
Phone Number: +1 (818) 2782 155
Legal Name: DVDL Commerce Limited
Business Registration Number: 77865421
Company Address: Office 3906, 39th Floor, 99 Queen's Road Central, Central, Hong Kong
© 2026 Valerie Mason. All rights reserved.